Who we are: Saratoga’s principals
Paul is the content guy. He’s been creating content for IT audiences for more than 30 years. Paul cut his teeth at the industry newsweekly Network World, serving as a reporter and editor for 11 years, dealing with a range of technologies. He later helped launch Redmond and (Neal Award Best Start-up winner) Redmond Channel Partner magazines. Since 2002, he’s been focused on producing content for B2B technology firms – meaning he’s been in content marketing since before the term was coined. He’s written hundreds of white papers, case studies and blog posts for clients ranging from CA and Cisco to Siemens and Schneider Electric. Working with you and your in-house team, Paul will help plan, develop and execute a content strategy to attract new customers and retain current ones.
Charley has been creating B2B lead gen strategies, and executing campaigns for all sizes of B2B firms, since 2000, beginning at IDG’s Network World. At NW, he co-developed one of the first ever online lead gen white papers programs for IT networking vendors. In 2002, he became the lead management executive and co-founder of TechTarget’s lead gen white papers program–still world class and going strong today after 16 years. In 2010, Charley added Search Engine Optimization (SEO) to his lead gen expertise, and was the lead management consultant for five years to Home Depot’s national SEO team while at the award-winning Stone Temple Consulting digital agency. During this five-year engagement with Home Depot, the Fortune 500 company’s organic search traffic registered accelerated and sustained growth for the targeted product categories.