About Us

Saratoga B2B Group at a Glance

Saratoga B2B Group combines two skillsets not often found in the same company: SEO expertise and content marketing development. We are also focused solely on the IT space, taking advantage of our years of experience developing content for IT audiences. From AI and cloud to mobile and security – we’ve written about it all. We’ll be able to quickly grasp your company’s value proposition and write about it coherently.

We use our IT and SEO expertise to help clients generate more qualified website visitors and leads through services including:

  • SEO research to identify competitive opportunities we can exploit 
  • Inbound marketing program content creation – including blog posts, website content, white papers, case studies and more – to educate prospects about your products and services. All content is informed by SEO research to deliver more of the right kind of visitors to your website via improved performance in Google organic search.
  • B2B social media marketing on LinkedIn, including ad campaign management, design and creation of compelling ads, and development of premium content to drive qualified decision makers to your website.

1. Initiation

Kickoff call to understand your company’s business goals and digital marketing objectives. Saratoga B2B researches opportunities based on this input

2. Planning

Create a project plan, defining the activities, resources, scope, budget and timeline necessary to carry out the plan

3. Execution

Implement the project plan, including extensive use of data-driven agile feedback mechanisms to adjust as necessary

4. Monitoring

Monitor and manage all activities and processes using a series of specialized tools and resources

5. Reporting

Regular evaluations and reporting of results, identifying successes, weaknesses, and recommendations for follow-up projects to build upon the successes


Our principals, Paul Desmond and Charley Spektor, have been working with B2B firms on lead generation, digital marketing and content creation since 2000, following more than a decade of IT trade press experience. 

The proven Saratoga B2B methodology improves our clients’ rankings in Google organic search, leading to marked increases in impressions and organic traffic.

Having worked with IT and other B2B companies for more than two decades, we know how to work efficiently and effectively with in-house teams and marketing leaders to develop sustainable strategies that lead to success.

Paul Desmond

Paul is the content guy. He’s been creating content for IT audiences for more than 30 years. Paul cut his teeth at the industry newsweekly Network World, serving as a reporter and editor for 11 years, dealing with a range of technologies. He later helped launch Redmond and (Neal Award Best Start-up winner) Redmond Channel Partner magazines. Since 2002, he’s been focused on producing content for B2B technology firms – meaning he’s been in content marketing since before the term was coined. He’s written hundreds of white papers, case studies and blog posts for clients ranging from CA and Cisco to Siemens and Schneider Electric.  Working with you and your in-house team, Paul will help plan, develop and execute a content strategy to attract new customers and retain current ones. 

Charley Spektor

Charley has been creating B2B lead gen strategies, and executing campaigns for all sizes of B2B firms, since 2000, beginning at IDG’s Network World. At NW, he co-developed one of the first ever online lead gen white papers programs for IT networking vendors. In 2002, he became the lead management executive and co-founder of TechTarget’s lead gen white papers program–still world class and going strong today after 16 years. In 2010, Charley added Search Engine Optimization (SEO) to his lead gen expertise, and was the lead management consultant for five years to Home Depot’s national SEO team while at the award-winning Stone Temple Consulting digital agency. During this five-year engagement with Home Depot, the Fortune 500 company’s organic search traffic registered accelerated and sustained growth for the targeted product categories.

Let’s Talk

Want to improve your 2020 B2B lead gen efforts?
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