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LAPD Takes Hit from Google Ad Gone Wrong

by Paul Desmond | Oct 1, 2019 | Google ads, LinkedIn advertising

The Los Angeles Police Department suffered some embarrassing news this week as a result of a Google Ad program gone awry. An LAPD recruitment ad showed up on Breitbart, the right-wing news and opinion website, highlighting how such ad campaigns can have unintended...
Earned Media Examples | Lessons From a 35-year Pro

Earned Media Examples | Lessons From a 35-year Pro

by Paul Desmond | Mar 20, 2019 | IT Marketing Insights

“When implemented effectively, successful earned media efforts raise visibility and credibility for an organization’s brand – often facilitating sales, business development, fundraising, hiring, channel and partnership recruitment,” says Chris Carleton,...
After Years as Both a Trade Press Reporter and Content Strategist at CA, Denise Dubie has Sound Advice for IT Marketers

After Years as Both a Trade Press Reporter and Content Strategist at CA, Denise Dubie has Sound Advice for IT Marketers

by Paul Desmond | Jan 8, 2019 | Content marketing, Inbound marketing, IT marketing, IT Marketing Insights

“The corporate marketing group overall matured into becoming a trusted partner to customers,” says Denise Dubie of her time at CA. “Everything moved toward being customer-centric.”   Denise Dubie spent more than 14 years working for IT trade publications,...
B2B Social Media Marketing with Paul Gillin

B2B Social Media Marketing with Paul Gillin

by Paul Desmond | Dec 11, 2018 | IT Marketing Insights

“Call your customers,” says Paul Gillin. “Find out what motivates them, what they worry about and how they define success … The better you understand the people who buy your products, the more effectively you’ll be able to reach them.” Over the last decade Paul Gillin...
B2B Marketing for IT Companies with John Gallant

B2B Marketing for IT Companies with John Gallant

by Paul Desmond | Oct 18, 2018 | IT Marketing Insights

John Gallant served for some 35 years in the IT trade press at IDG publications including Computerworld and Network World, most of them in senior editorial roles. In fact, both Saratoga B2B Group co-founders worked for him at Network World when he was editor-in-chief...

Recent Posts

  • LinkedIn changes policy — now lets you see your corporate followers
  • SEO-informed Content Helps B2B Tech Firm Drive Dramatic Increase in Quality Leads
  • Podcast: 2019 B2B SEO Customer Success Stories with Google search
  • Podcast: 2019 B2B SEO Customer Success Stories with Google search
  • LAPD Takes Hit from Google Ad Gone Wrong

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