by Paul Desmond | Oct 1, 2019 | Google ads, LinkedIn advertising
The Los Angeles Police Department suffered some embarrassing news this week as a result of a Google Ad program gone awry. An LAPD recruitment ad showed up on Breitbart, the right-wing news and opinion website, highlighting how such ad campaigns can have unintended...
by Paul Desmond | Mar 20, 2019 | IT Marketing Insights
“When implemented effectively, successful earned media efforts raise visibility and credibility for an organization’s brand – often facilitating sales, business development, fundraising, hiring, channel and partnership recruitment,” says Chris Carleton,...
by Paul Desmond | Jan 8, 2019 | Content marketing, Inbound marketing, IT marketing, IT Marketing Insights
“The corporate marketing group overall matured into becoming a trusted partner to customers,” says Denise Dubie of her time at CA. “Everything moved toward being customer-centric.” Denise Dubie spent more than 14 years working for IT trade publications, including 12...
by Paul Desmond | Dec 11, 2018 | IT Marketing Insights
“Call your customers,” says Paul Gillin. “Find out what motivates them, what they worry about and how they define success … The better you understand the people who buy your products, the more effectively you’ll be able to reach them.” Over the last decade Paul Gillin...
by Paul Desmond | Oct 18, 2018 | IT Marketing Insights
John Gallant served for some 35 years in the IT trade press at IDG publications including Computerworld and Network World, most of them in senior editorial roles. In fact, both Saratoga B2B Group co-founders worked for him at Network World when he was editor-in-chief...
