Saratoga B2B Group
FREE B2B LEAD GEN ASSESSMENT
  • B2B Lead Gen Services
    • LinkedIn Lead Generation Services for IT Companies
      • LinkedIn Case Study: January 2019
      • Setting up LinkedIn ad campaigns
      • Segmenting a LinkedIn ad campaign
      • Uploading Matched Audiences for LinkedIn ad campaigns
      • Combining Matched Audiences & filtered lists for LinkedIn ad campaigns
      • Setting up Lead Generation Forms for LinkedIn ad campaigns
      • Downloading Leads from LinkedIn ad campaigns
    • B2B Lead Gen for Your IT Website Incorporating SEO
    • B2B Inbound Marketing via Expert Content Creation
    • Site Architecture & Technical SEO Audits
    • Outbound Marketing
    • Google PPC for B2B
  • Blog for Tech Marketers
  • About Us
  • Contact Us
Select Page

LinkedIn changes policy — now lets you see your corporate followers

by Charley Spektor | Jul 14, 2020 | Content marketing, SEO

Corporate marketers now have an additional channel in LinkedIn to identify and message new MQL and SQL leads. LinkedIn now allows marketers to view the list of LinkedIn members who follow their companies. Access to the list is easy. Go to your corporate page, and...

read more

SEO-informed Content Helps B2B Tech Firm Drive Dramatic Increase in Quality Leads

by Charley Spektor and Paul Desmond | Mar 10, 2020 | Case study, Content marketing, SEO

By Paul Desmond and Charley Spektor   March 11, 2020SEO-informed Content Helps B2B Tech Firm Drive Dramatic Increase in Quality Leads Indico proves effective SEO research and quality content can translate to success in Google search, driving website traffic – and...

read more

Podcast: 2019 B2B SEO Customer Success Stories with Google search

by Charley Spektor | Feb 2, 2020 | Content marketing, SEO

read more

Podcast: 2019 B2B SEO Customer Success Stories with Google search

by Charley Spektor | Dec 14, 2019 | Content marketing, SEO

B2B SEO Podcast: Improving Your Google Organic Search Rankings I recently joined American Marketing Association-Boston President-elect Meghan McGrath for a conversation. We focused on several key ingredients that can often help boost Google Organic Search rankings for...

read more

LAPD Takes Hit from Google Ad Gone Wrong

by Paul Desmond | Oct 1, 2019 | Google ads, LinkedIn advertising

The Los Angeles Police Department suffered some embarrassing news this week as a result of a Google Ad program gone awry. An LAPD recruitment ad showed up on Breitbart, the right-wing news and opinion website, highlighting how such ad campaigns can have unintended...

read more

Podcast: Ideas for Boosting Your Google Rankings

by Charley Spektor | Sep 19, 2019 | Content marketing, SEO

Podcast: Two B2B SEO Customer Success Stories: How Pica8 and Indico Achieved Page 1 Google Rankings I recently talked with IT thought leaders & journalists Paul Gillin and David Strom for their FIR B2B podcast series. The conversation contained so much information...

read more
« Older Entries

Recent Posts

  • LinkedIn changes policy — now lets you see your corporate followers
  • SEO-informed Content Helps B2B Tech Firm Drive Dramatic Increase in Quality Leads
  • Podcast: 2019 B2B SEO Customer Success Stories with Google search
  • Podcast: 2019 B2B SEO Customer Success Stories with Google search
  • LAPD Takes Hit from Google Ad Gone Wrong

Archives

  • July 2020
  • March 2020
  • February 2020
  • December 2019
  • October 2019
  • September 2019
  • August 2019
  • March 2019
  • January 2019
  • December 2018
  • October 2018

Categories

  • Case study
  • Content marketing
  • Google ads
  • Inbound marketing
  • IT marketing
  • IT Marketing Insights
  • LinkedIn advertising
  • SEO
© 2018 Saratoga B2B Group, LLC All Rights Reserved.
This site uses cookies: Find out more.