Podcast: 2019 B2B SEO Customer Success Stories with Google search
B2B SEO Podcast: Improving Your Google Organic Search Rankings I recently joined American Marketing Association-Boston President-elect Meghan McGrath for a conversation. We focused on several key ingredients that can often help boost Google Organic Search rankings for...
LAPD Takes Hit from Google Ad Gone Wrong
The Los Angeles Police Department suffered some embarrassing news this week as a result of a Google Ad program gone awry. An LAPD recruitment ad showed up on Breitbart, the right-wing news and opinion website, highlighting how such ad campaigns can have unintended...
Podcast: Ideas for Boosting Your Google Rankings
Podcast: Two SEO Customer Success Stories: How Pica8 and Indico Achieved Page 1 Google Rankings I recently talked with IT thought leaders & journalists Paul Gillin and David Strom for their FIR B2B podcast series. The conversation contained so much information...
B2B Tech Companies Reach Page 1 of Google with SEO-informed Content
By Charley Spektor and Paul Desmond September 1, 2019 B2B Tech Companies Reach Page 1 of Google with SEO-informed Content Pica8 and Indico prove effective SEO research and quality content can translate to success in Google search. Creating long-form content for your...
Earned Media Examples | Lessons From a 35-year Pro
"When implemented effectively, successful earned media efforts raise visibility and credibility for an organization’s brand – often facilitating sales, business development, fundraising, hiring, channel and partnership recruitment," says Chris Carleton, partner at...
After Years as Both a Trade Press Reporter and Content Strategist at CA, Denise Dubie has Sound Advice for IT Marketers
“The corporate marketing group overall matured into becoming a trusted partner to customers,” says Denise Dubie of her time at CA. “Everything moved toward being customer-centric.” Denise Dubie spent more than 14 years working for IT trade publications,...