"When implemented effectively, successful earned media efforts raise visibility and credibility for an organization’s brand – often facilitating sales, business development, fundraising, hiring, channel and partnership recruitment," says Chris Carleton, partner at...

“Call your customers,” says Paul Gillin. “Find out what motivates them, what they worry about and how they define success … The better you understand the people who buy your products, the more effectively you’ll be able to reach them.” Over the last decade Paul Gillin...