LinkedIn changes policy — now lets you see your corporate followers
Corporate marketers now have an additional channel in LinkedIn to identify and message new MQL and SQL leads. LinkedIn now allows marketers to view the list of LinkedIn members who follow their companies. Access to the list is easy. Go to your corporate page, and...
SEO-informed Content Helps B2B Tech Firm Drive Dramatic Increase in Quality Leads
By Paul Desmond and Charley Spektor March 11, 2020SEO-informed Content Helps B2B Tech Firm Drive Dramatic Increase in Quality Leads Indico proves effective SEO research and quality content can translate to success in Google search, driving website traffic – and...
Podcast: 2019 B2B SEO Customer Success Stories with Google search
Podcast: 2019 B2B SEO Customer Success Stories with Google search
B2B SEO Podcast: Improving Your Google Organic Search Rankings I recently joined American Marketing Association-Boston President-elect Meghan McGrath for a conversation. We focused on several key ingredients that can often help boost Google Organic Search rankings for...
LAPD Takes Hit from Google Ad Gone Wrong
The Los Angeles Police Department suffered some embarrassing news this week as a result of a Google Ad program gone awry. An LAPD recruitment ad showed up on Breitbart, the right-wing news and opinion website, highlighting how such ad campaigns can have unintended...
Podcast: Ideas for Boosting Your Google Rankings
Podcast: Two B2B SEO Customer Success Stories: How Pica8 and Indico Achieved Page 1 Google Rankings I recently talked with IT thought leaders & journalists Paul Gillin and David Strom for their FIR B2B podcast series. The conversation contained so much information...