Earned Media Examples | Lessons From a 35-year Pro
"When implemented effectively, successful earned media efforts raise visibility and credibility for an organization’s brand – often facilitating sales, business development, fundraising, hiring, channel and partnership recruitment," says Chris Carleton, partner at...
After Years as Both a Trade Press Reporter and Content Strategist at CA, Denise Dubie has Sound Advice for IT Marketers
“The corporate marketing group overall matured into becoming a trusted partner to customers,” says Denise Dubie of her time at CA. “Everything moved toward being customer-centric.” Denise Dubie spent more than 14 years working for IT trade publications,...
B2B Social Media Marketing with Paul Gillin
“Call your customers,” says Paul Gillin. “Find out what motivates them, what they worry about and how they define success … The better you understand the people who buy your products, the more effectively you’ll be able to reach them.” Over the last decade Paul Gillin...
B2B Marketing for IT Companies with John Gallant
John Gallant served for some 35 years in the IT trade press at IDG publications including Computerworld and Network World, most of them in senior editorial roles. In fact, both Saratoga B2B Group co-founders worked for him at Network World when he was...