by Charley Spektor | Jul 14, 2020 | Content marketing, SEO
Corporate marketers now have an additional channel in LinkedIn to identify and message new MQL and SQL leads. LinkedIn now allows marketers to view the list of LinkedIn members who follow their companies. Access to the list is easy. Go to your corporate page, and...
by Charley Spektor and Paul Desmond | Mar 10, 2020 | Case study, Content marketing, SEO
By Paul Desmond and Charley Spektor March 11, 2020 SEO-informed Content Helps B2B Tech Firm Drive Dramatic Increase in Quality Leads Indico proves effective SEO research and quality content can translate to success in Google search, driving website traffic – and...
by Charley Spektor | Dec 14, 2019 | Content marketing, SEO
B2B SEO Podcast: Improving Your Google Organic Search Rankings I recently joined American Marketing Association-Boston President-elect Meghan McGrath for a conversation. We focused on several key ingredients that can often help boost Google Organic Search rankings for...
by Charley Spektor | Sep 19, 2019 | Content marketing, SEO
Podcast: Two B2B SEO Customer Success Stories: How Pica8 and Indico Achieved Page 1 Google Rankings I recently talked with IT thought leaders & journalists Paul Gillin and David Strom for their FIR B2B podcast series. The conversation contained so much information...
by Charley Spektor and Paul Desmond | Aug 20, 2019 | Case study, Content marketing, SEO
By Charley Spektor and Paul Desmond September 1, 2019 B2B Tech Companies Reach Page 1 of Google with SEO-informed Content Pica8 and Indico prove effective SEO research and quality content can translate to success in Google search. Creating long-form content for your...
