B2B Services: Inbound Marketing &
B2B Content Creation
Our B2B SEO Services: Creating quality B2B content to boost your inbound marketing
Our successful inbound marketing programs for B2B lead generation are all about producing useful content for your target audience. We’ve been doing just that for a combined 30 years, focusing squarely on IT audiences.
We’ll work with your marketing team to assess what content you already have, what can be retained or refreshed, and what needs to be developed. The goal is to have content for every step of the buyer’s journey – awareness, consideration, decision, retention – so you can deliver appropriate content for wherever potential buyers are in the process.
Our team will do the heavy lifting to produce a steady stream of blog posts, white papers, case studies, webinars, email campaigns, press releases and more. And we’ll apply our expertise in search engine optimization (SEO) at every step, to help ensure potential customers can find content that’s relevant to them.
What’s more, many of the inbound marketing techniques we provide can easily be tied in to lead generation campaigns on LinkedIn, which we also can manage for you.
Saratoga Content Creation Services with SEO Include:
Long experience in B2B technology content
Saratoga’s principals have a long history producing technology content, dating to when they worked together at the award-winning newsweekly Network World. Learn more about Paul Desmond and Charley Spektor on our About Us page.
Let us know what your content marketing goals are, and we’ll propose a program that most effectively meets them.