Outbound Marketing Services
Content creation and placement on third-party websites
Saratoga B2B’s integrated outbound content marketing programs are designed to increase your firm’s visibility beyond your own website. We work with your in-house experts to create content and manage outreach to third-party web site publishers. Typically these are news sites that prospects and current customers use to gather the latest technology information, but they may include other sites where visibility can boost your business – partners, analysts and the like.
Publishing on third-party websites often generates valuable “followed” links back to your website from the third party site. Google’s search engine algorithm may consider these links “earned votes of confidence” from a respected source, which is a positive factor when determining the position of your company in organic search results.
Content creation, outreach and distribution under one roof
Saratoga B2B offers complete customized writing solutions to:
- Produce though leadership content by subject matter experts
- Manage the outreach services to relevant third-party sites on which to post content
Our research services include performing competitive analysis to uncover and analyze the types of content from which your competitors are benefiting. We’ll assess what types of content will help you compete more effectively, such as:
- Case studies
- Interviews / Q&As
- Infographics and other data visualizations
Deep experience in B2B technology content development
Saratoga’s principals have a long history producing best-in-class technology content. Paul Desmond joined the newsweekly Network World in 1988, and worked there for 11 years as a reporter and editor. Paul then went on to found PDEdit, a firm dedicated to content marketing for IT companies. He has helped create best-in-class content for many of the world’s leading technology companies and tech startups.
Your turnkey engagement with Saratoga will draw on Paul’s extensive experience. He’ll direct the work with you and your in-house team through the research, writing, production and distribution phases, from content ideation to publication.
Charley Spektor, Saratoga’s other principal, also has extensive experience with technology content. Charley was the lead manager of TechTarget’s highly successful whitepaper distribution network, and most recently served as the lead content marketing management consultant to Home Depot’s national SEO team.
Your company will benefit from Saratoga’s background in and knowledge of tech publishing. We will draw upon our many contacts in the tech publishing world to get your content placed on the right websites to reach your preferred audience.
Opportunities exist for both sponsored (paid) and non-paid content placements. Both are important in today’s omni-channel world. We’ll help you determine which opportunities have the best chance of generating traffic and leads for you.
Let us know what your content marketing goals are, and we’ll put together a project plan to meet them.
Our campaigns follow a project-based process:
Kickoff call to understand your company goals and objectives, followed by initial Saratoga research to map out a draft plan of action.
Define the activities and resources necessary to carry out the project.
Begin implementation of the project plan, including the use of feedback loops to adjust the plan (within scope) based on early results/successes as they come in.
Manage the review of all activities and processes.
Evaluate and report on results, identifying successes, weaknesses and ideas for follow-on projects to build upon the successes.
Is Saratoga B2B a fit for you? Let’s find out. Click on the box below to schedule a free 25-minute discovery call to discuss your outbound marketing plans and goals. After the call, we’ll conduct initial research to determine whether we can help you meet your goals – all at no cost to you.