Setting up LinkedIn ad campaigns
for B2B lead generation
This is Part 1 of our 6-part series on how to set up, run and download leads for LinkedIn Sponsored Content ad campaigns. Saratoga B2b specializes in LinkedIn lead generation service offerings for our clients. In this series, we’re sharing many of the behind-the-scenes operations we provide for LinkedIn ad campaigns. This first installment is intended to give you a working knowledge of how to perform the set up of a LinkedIn ad campaign.
Step 1: Assuming you already have a LinkedIn personal account set up for yourself, and have admin privileges for a Company Page, log in to your personal LinkedIn page.
Step 2: Log in to LinkedIn’s Campaign Manager (for Ads) by clicking on the “Work” icon at the top of your personal LinkedIn page:
Step 7: Now we’re ready to create a specific Campaign within the Campaign Group. The value of a Campaign Group is that you can have multiple, similar campaigns under the Campaign Group umbrella. So for software engineers, you could have the Fortune 500 campaign and another for SMBs.