Segmenting a LinkedIn ad campaign for B2B lead generation
This is Part 2 of our 6-part series on how to set up and manage a LinkedIn lead generation ad campaign. Our LinkedIn lead generation service series focuses on how we execute our campaigns for Sponsored Content ads in LinkedIn. In this segment, you’ll learn how to segment an audience for your Sponsored Content campaign.
Recap: In Part 1 of this tutorial, we set up a LinkedIn campaign named “Fortune 500,” within the “Software engineers” campaign group.
Step 1: Click back to the initial Campaign Manager index page and click on the account we created previously, “IT firm account #1.”
Note: For Sponsored Content ads, you also could choose “Carousel image ad” or “Video ad.” If we were creating an InMail ad campaign, we would select the “Message ad” option.