Uploading Matched Audiences for LinkedIn ad campaigns
Welcome to part 3 of our 6-part series on how to set up and manage a Linked In lead generation ad campaign. In this section, you’ll learn how Saratoga’s LinkedIn lead generation service can create account-based marketing and other types of targeted audiences to use for a LinkedIn’s Matched Audience campaign.
Recap: In Part 1 and Part 2 of this tutorial, we set up a LinkedIn campaign named “Fortune 500,” within the “Software engineers” campaign group. We further refined the target audience down to individuals based in California. Now, we’re going to use LinkedIn’s Matched Audience functionality to upload a list of the Fortune 500 firms. Our final target audience will then be:
- Software engineers
- Work at a Fortune 500 firm
Part 4 of our LinkedIn ads tutorial pulls this all together.