Combining Matched Audiences & filtered lists for LinkedIn ad campaigns for B2B lead generation
In part 4 of our 6-part series on how to set up and run a LinkedIn lead generation campaign. In this segment, you’ll learn how to combine an uploaded Matched Audience list of companies with a filtered list of LinkedIn individuals. At Saratoga B2B, we believe our specialized and personalized service differentiates our LinkedIn lead generation service from others in the field.
Recap: In Parts 1, 2 and 3 of the series we set up a LinkedIn campaign named “Fortune 500” within the “Software engineers” campaign group. We limited our list to software engineers based in California. In addition, we uploaded an Excel file listing Fortune 500 firms to LinkedIn. Now we’re going to join these two efforts and create a campaign targeting software engineers in California who work for Fortune 500 companies — all in support of our theoretical marketing activity to support a California-based sales team.