Downloading leads from LinkedIn ad campaigns for B2B lead generation
Main goals: Finalize the configuration of a LinkedIn Sponsored Content ad campaign. Download the leads you obtain using LinkedIn’s lead generation forms.
Recap: Previously, in Parts 1, 2, 3, 4, and 5, we set up a LinkedIn campaign named “Fortune 500” within the “Software engineers” campaign group. We also geo-targeted our list to include software engineers based in California. The campaign is now ready to go live ― after two more minor housekeeping chores.
Step 1: Below the profile data that we chose to obtain from downloaders (see the seven pieces of data below), open the “Confirmation” block. Fill in the “Message” field that you want the white paper downloaders to see after they submit their profile data. In this case, we chose “To download your white paper, click on the “Download now” button below.” In the field “Landing Page URL” below “Message” enter the landing page where your un-gated white paper will be available ― and where your prospect will be taken when they click on “Download now,” which is the call-to-action button we’re using in this example.
Note to readers. This tutorial series is not covering the integration of your leads with your CRM system or other marketing solutions. To get a very good sample of the ways you can import your LinkedIn leads to other systems, Zapier handles many of these opportunities.
*To learn about several potential downsides with LinkedIn campaigns, see our article “LinkedIn B2B Tech Ad Campaigns Using Lead Gen forms–4 Key Drawbacks Explained for Marketers.”
To learn how to create compelling IT white papers for your LinkedIn campaigns, be sure to read our 5-part series:
And please get in touch if you’d like to learn more about the LinkedIn lead generation service offerings that we can offer you and your team.