I recently joined American Marketing Association-Boston President-elect Meghan McGrath for a conversation. We focused on several key ingredients that can often help boost Google Organic Search rankings for both B2B and B2C firms.
Here are some highlights and takeaways from our discussion:
Charley: If you type in “white box switches” into Google, you’ll see that our client, Pica 8, ranks on page 1…we’ve been working with Pica8 for about 15 months…and prior to working on content marketing and SEO, they did not rank for “white box switches,” which happens to be one of their core competencies…
“We take a data-driven approach…we’re basically doing a digital SWOT analysis…if you ask “can I rank on page 1,” you have to look at the landscape – who is already out there, what is Google recognizing your site for currently…and where are there gaps and opportunities…
“There are some great tools out there, including tools from Google…the one I mention the most that people underutilize is Google Search Console – which tells you which keywords you’re ranking for right now in Google. So it shows you strengths and it shows you weaknesses…and with all our clients…every time you look in Google Search Console, you’re surprised, either negatively or positively…you’re basically creating a data-driven technique to inform your business decisions…”
Click here to listen to the entire 20-minute podcast.
After listening, get in touch with us if you are interested in learning more about Saratoga B2B, a field-tested SEO B2B agency.