Your website’s underlying technical structure will often affect its performance in search engine results. A technical audit of your site will uncover factors which may be contributing to sub-optimal performance.
For example, the speed at which your pages render in browsers, particularly on mobile devices, is now an important ranking factor in Google’s algorithm. So is the quality and quantity of your site’s overall content. If Google determines a large percentage of pages on your site contain low-quality “thin” content, it may downgrade the overall performance of the site in organic search.
As a B2B SEO agency, Saratoga provides parts of a technical audit as part of our standard engagements as well as full-scale audits as a stand-alone service, incorporating page speed analysis, thin content and many other in-depth analyses.
Saratoga will conduct a comprehensive technical site audit to discover all issues which could be causing your site performance to be sub-optimal. We’ll provide actionable recommendations for fixing issues, as well as prioritize the importance of the issues we find. Our technical audits begin with a comprehensive crawl of your site, which provides us with a wealth of quantitative data to dig into and analyze. The performance data we’ll analyze and report on includes: