Lead Generation Services | B2B Marketing - Saratoga B2B Group

CONTENT CREATION

Fueling your B2B lead generation marketing machine

SEO LEAD GENERATION

Accelerating your B2B lead generation through organic search

STRATEGY CONSULTING

Nurturing lead generation throughout the B2B buyer journey

Our Value Prop:


  • Decades of B2B lead-gen content creation expertise targeting IT audiences
  • Proven website SEO know-how to accelerate organic search lead gen
  • All services under one roof

Case Study: Our Client Pica8 Gets Targeted B2B Leads from Quality Content, SEO Expertise and LinkedIn Ads

The creation of 15 new, SEO-optimized web pages showcasing Pica8’s strategic competencies, a new white paper, and a LinkedIn Lead Generation campaign that delivered highly qualified leads for our enterprise networking client.

IT Marketing Insights Blog

Check out our blog series:
“IT Marketing Insights: The Practitioners”
Our latest: 35-year Tech Pro Chris Carleton Explains the Value of Earned Media

How to Write a White Paper for an IT Audience

Read our just-published 5-part series, a step-by-step tutorial on key decisions you need to make to create an effective white paper which will resonate with your target prospects.

Our series is jammed with valuable insights based on our more than 20 years’ experience producing white papers for a wide range of IT clients, from industry leaders to SMBs to startups.

Who we are: Saratoga’s principals

Paul Desmond


Paul is the content guy. He’s been creating content for IT audiences for more than 30 years. Paul cut his teeth at the industry newsweekly Network World, serving as a reporter and editor for 11 years, dealing with a range of technologies. He later helped launch Redmond and  (Neal Award Best Start-up winner) Redmond Channel Partner magazines. Since 2002, he’s been focused on producing content for B2B technology firms — meaning he’s been in content marketing since before the term was coined. He’s written hundreds of white papers, case studies and blog posts for clients ranging from CA and Cisco to Siemens and Schneider Electric.  Working with you and your in-house team, Paul will help plan, develop and execute a content strategy to attract new customers and retain current ones. 

Charley Spektor


Charley began crafting B2B lead-gen strategies and executing campaigns for leading B2B firms in 2000, at IDG’s Network World. At NW, he co-developed one of the first ever online lead-gen white papers programs for IT networking vendors. In 2002, he became the managing executive and co-founder of TechTarget’s lead-gen white papers program — still world class after 16 years. In 2010, Charley added website Search Engine Optimization (SEO) to his lead-gen skills. He was the senior management consultant to Home Depot’s national SEO team while at the award-winning Stone Temple Consulting digital agency (2012-2017). During this five-year engagement with Home Depot, the Fortune 25 company’s organic search traffic achieved accelerated and sustained growth across Home Depot’s key product categories.

How we approach our project-based work:

Initiation

Kickoff call to understand your company’s business goals and digital marketing objectives. Saratoga B2B researches opportunities based on this input.

Planning

Create a project plan, defining the activities, resources, scope, budget and timeline necessary to carry out the plan

Execution

Implement the project plan, including extensive use of data-driven agile feedback mechanisms to adjust as necessary

Monitoring

Monitor and manage all activities and processes using a series of specialized tools and resources

Reporting

Regular evaluations and reporting of results, identifying successes, weaknesses, and recommendations for follow-up projects to build upon the successes

Let’s talk

Is Saratoga B2B Group a fit for you? Let’s find out. Click here to schedule a free discovery call to discuss your marketing strategy and goals. We’ll then conduct an initial round of research to determine whether we see opportunities – all at no cost to you. We’re based just outside of Boston, in Southboro, Massachusetts.

Lead Generation services offered by Saratoga