Custom Content Development
Saratoga B2B talks your talk and understands how to speak to your target customer – an IT buyer
Our team of tech insiders have worked for industry trailblazers, including IDG (now Foundry) and Tech Target. We know how to create custom content that captures attention and engages with your target customers.
We’re also experts at writing with SEO in mind, so the content we create lands in front of your ideal customers. We’re not talking about keyword stuffing, though – it’s far more strategic than that, as our SEO page explains.
You can quickly plug the Saratoga team directly into your marketing group and soon we’ll be seamlessly acting as an extension of your team. You’ll find we’re easy (even pleasant!) to work with, and require little oversight, because we already understand the tech industry, and the numerous technologies it includes.
CMOs and CEOs love working with us. Why? We know how to create content that connects with your target customers to drive sales.
Whether it’s a quick one-off or a full-fledged lead nurturing campaign, Saratoga can help.
Count on us to produce content including:
- White papers
- Blog posts
- Data sheets
- E-books and E-guides
- Pillar pages
- Infographics
- Case studies
- Website content
- Email marketing/lead nurturing
We bring to bear expertise in numerous technology areas, including:
- Cybersecurity
- Artificial intelligence
- Cloud services
- Mobile computing
- Networking
- Telecom
- Storage
- Data Center
“I’ve been working with Saratoga’s principals for years. They know their stuff and consistently deliver on what we’re after, helping us improve our website visibility in an extremely niche market.”
Chris Shaw, Chief Marketing Officer, NTT Research
Long Experience in B2B Technology Content
Saratoga’s principals have a long history producing technology content, dating to when they worked together at the award-winning newsweekly Network World. Learn more about Paul Desmond and Charley Spektor on our About Us page.
Let us know what your content marketing goals are, and we’ll propose a program that most effectively meets them.