Paid ads on Google and LinkedIn can be a great complement to other content marketing efforts. Saratoga has the technical expertise to devise highly targeted, turnkey, but cost-effective paid ad campaigns.
We’ll keep costs under control by repurposing the same content we develop for your website or other lead nurturing efforts. We also take the time to shape campaigns to your target demographic, in terms of job title, geography, even company. You won’t waste money putting ads in front of people who aren’t your target buyers.
What’s more, our rigorous Search Engine Marketing (SEM) research tells us which keywords will best resonate with your target audience. We will marry that research with analysis of ad pricing to get you the best bang for your marketing buck.
As an extension of your marketing group, we’ll handle as little or as much of the campaign as you like, including:
“I’ve been impressed with how quickly the Saratoga team was able to grasp the technical details of our various security technologies and get across our value proposition in terms that resonate with IT buyers. And their SEO expertise helps ensure we get our content in front of the right audience.”
Chris Davis, VP Growth Marketing, Trustwave
Saratoga’s principals have a long history producing technology content, dating to when they worked together at the award-winning newsweekly Network World. Learn more about Paul Desmond and Charley Spektor on our About Us page.
Let us know what your content marketing goals are, and we’ll propose a program that most effectively meets them.