Search Engine Optimization (SEO)
We help your future clients find you on the web
At Saratoga B2B, SEO is infused in everything we do. As we create compelling content for your blog and website, our SEO services help ensure the prospects you care about most will find you.
For website content, we use data-driven SEO to improve your rankings in organic search for keywords that matter to you. The goal is simple: increase qualified leads by driving people to your website who are likely to buy your products and services.
And the job is never finished. We use data to continually refine content, to take advantage of new opportunities to raise your profile in organic search.
Our paid ad services also complement our SEO offerings. In the course of finding optimum keywords for paid ads, we often find new keywords that work well for SEO efforts, helping you reach target customers on multiple fronts.
And we’ll keep you up to speed on the results using our full stack of quantitative analysis and reporting tools. You’ll always know exactly where you stand.
“I’ve dealt with firms that claim SEO alone can solve your problems. I don’t buy it. But our experience shows when you marry SEO research and expertise with well-crafted, targeted content, you really can drive more traffic and, most importantly, qualified leads.”
— Jeremy Stinson, VP of Demand Marketing, Indico Data
Long Experience in B2B Technology Content
Saratoga’s principals have a long history producing technology content, dating to when they worked together at the award-winning newsweekly Network World. Learn more about Paul Desmond and Charley Spektor on our About Us page.
Let us know what your content marketing goals are, and we’ll propose a program that most effectively meets them.